Nearly 20 years ago in 1997, a very important phone call was made to the CEO of Ameriden International. This call came from a Dr. Ramazanov who, at the time was the Head of Research & Development at Pharmline, Inc. He was calling with some exciting news regarding an amazing product that we at Ameriden had never been educated on before. This product was Rhodiola rosea. Dr. Ramazanov began to explain that this amazing plant was something revolutionary that other companies like Coca Cola and Pepsi had passed up the opportunity to get in on at the ground floor. According to the doctor, this plant was the future of stress relief and anyone who was searching for a way to better the human mind and body, should seriously consider making Rhodiola rosea a priority.

This phone call was the turning point for Ameriden International. At the time, Pharmline only had 100 kilos of Rhodiola rosea available, and knowing the potential this plant had when it came to making an impact in the medical health community, we purchased it all. Later that year, Rhodiola rosea was being encapsulated and sold under our product name “Rosavin”. However, with so little knowledge about the product, we did not begin seeing traction in sales in the United States until 1999 and it wasn’t until 2004 when “The Rhodiola Revolution” began.

This “revolution” came when the very first case studies regarding Rhodiola rosea and Rosavin were conducted. This allowed for us to have actual scientific evidence of the positive effects Rhodiola rosea could have on consumers, rather than just speculating as we had in the past. These were real people’s lives being changed by a product we knew could do precisely that and the media thought so too. The first article published about the case studies led to a number of publications taking interest. Magazines like Newsweek and Women’s World began contacting us and endorsing our amazing product. It was a whirlwind to say the least!

Unfortunately, with popularity comes other people who want to get in on the profit. Other manufacturers began to release Rhodiola rosea, only their formulas could not compare with the product we were producing at Ameriden. These manufacturers flooded the market with Rhodiola that not only contained heavy metals but also were spiked with chemical salidroside. On the other hand, Ameriden’s Rhodiola was being made (and still is today) with green chemistry so that it is the purest of the pure on the market.

But more on that later…

Telling our story is important because it allows consumers to see that we really did just “fall into” an amazing product, one that has still yet to make its full impact on the world. Come back to our blog to see how the story continues, as well as how Rhodiola rosea has changed and is changing people’s lives. We are confident in our product and what it has to offer. The next step is for you to experience it yourself! Shop our Rosavin or Rosavin Plus supplements in our online store now!